Advertising your business on television can help increase awareness of your company, bring in more customers, and drive sales. It’s a common misconception that television advertising is too expensive for many small businesses. Continue reading to learn why TV commercial video production services are still crucial in a digital age and find out how The Michael Group can help your business grow by utilizing TV ads.
Despite the growing presence of online advertising, television advertising is still a great way to engage with and widen your audience. The media research company Nielsen found that US adults watch TV for over four hours each day.
TV commercials give businesses a chance to advertise in an engaging and creative way using catchy music, persuasive messaging, and strong visuals. These ads can inspire viewers, both consciously and subconsciously, to learn more about your company.
TV commercials also have a unique advantage over other types of advertising because viewers can form a connection with the relatable characters and storytelling which other types of advertising often fail to achieve.
Creating a TV commercial requires focus, planning, and a strong sense of your business’s target audience. A professional video production company can help you develop a concept, write a script, choose actors, and film the video. The final result will effectively communicate your brand’s message and captivate viewers’ attention.
The TV commercial video production team has valuable experience, expertise, and insights and can provide suggestions to optimize your results.
Many people think that TV advertising is too costly for a small business. However, there are ways to make TV advertising more cost-effective.
The Small Business Administration (SBA) states that the cost to produce a 30-second TV commercial ranges between $15,000 and $150,000 or more. However, production costs can be as low as about $5,000 to $10,000.
There is also a cost to air a TV commercial. This cost can vary depending on the channel, the length of the ad, and the time of day the ad is aired. Advertising Age says the average cost of showing a 30-second advertisement during prime time was $115,000 in 2021. However, this cost can be reduced by choosing different channels and time slots. For example, running a TV ad that is 30 seconds long late at night can cost about $2,000, and running a TV ad during the day can cost around $10,000.
TV commercials can be even more important for small businesses than it is for large businesses, especially in competitive markets.
More than anything, television commercials can increase small businesses’ visibility. By showcasing their unique values and competitive advantages, businesses set themselves apart from large and small competitors and build their reputations.
Additionally, TV commercials can help give small businesses a competitive edge against larger competitors. Increased advertising can help your small business gain legitimacy and credibility among potential customers.
Most importantly, TV commercials are an enticing way to promote goods and services. Music and catchphrases also make a large impact on viewers.
TV commercials can also be targeted to ensure that businesses reach their preferred demographic. By choosing specific air times and channels to show their commercials, businesses can be confident that the right people will see their commercials.
Additionally, TV ads can help businesses solidify their brand identity. This allows businesses to connect with viewers through relatability that will encourage loyalty.
Although you can create your own TV advertisements for your small business, it’s preferable to utilize the services offered by a professional production company.
First and foremost, production companies have the experience and expertise needed to make a quality commercial that is as effective as it is engaging.
Secondly, using commercial video production services lets businesses focus on their strengths and let the experts handle the creative work.
Finally, leveraging a production company’s expertise and experience can help businesses maximize their return on investment.
The Michael Group is a full-service multimedia and video production company based in Chicago. Our award-winning team has over three decades of experience and a solid understanding of all facets of media production planning, including booking, budgeting, development, editing, field production, pitching, research, timeline, and writing.
We offer TV commercial video production services to help small and large businesses advertise their services, promote new products, and reach a larger target audience. We produce high-quality commercials that motivate and entertain your audience and effectively sell your goods and services.
Ready to get started? Contact us today at 312-498-4440 to learn more about how we can help get more eyes on your business in 2025.
