Last year, several major media outlets and high-level educational institutions released data from a new report confirming that 95% of consumers retain the information shared in video marketing content. It’s no surprise then that 91% of businesses today use video as a key marketing tool. This is, of course, great news for a videographer but may not be welcomed news for businesses that don’t make use of video content in their marketing strategy.
Today, consumers are overloaded with content on a daily basis. As a result, video has become one of the most powerful mediums for storytelling. In an ever-evolving digital world, people demand content that is easily consumable and mobile-friendly.
Unlike static images or written content, video combines visuals, sound, and emotion to create a compelling narrative. It’s this form of content that resonates most with viewers. For brands, it’s a powerful way to connect with your target audience and to keep them engaged.
A mistake that many local companies in Chicago often make is to arm themselves with a phone and a few props and create video content themselves. While it’s still better than social content that is nothing but text, consumers are picker than ever as to what they watch and what they simply scroll past.
Quality is key and it’s here that a professional local videographer can make a world of difference.
Every brand has a story to tell, but not every company knows how to tell it in the right way. Let’s consider Old Spice for a moment. In the early 2000s, The brand had already gained significant market share in the US but they had not yet tapped into the female audience. So, they cleverly created a cheeky 30-second hero video ad called ‘The Man Your Man Could Smell Like’.
They hired the right videographer with the right vision and the ad was a sensation, going viral and taking the Grand Prix at Cannes. Had they opted to go in-house and create this themselves, they may have kept to what they knew and created yet another video ad targeting the more traditional male audience.
What this professional videographer brought with him was a fresh approach and an ability to take a male brand and make it appeal to a very different audience. Now, we’re not saying that you need to add a few zeros to your budget to hire one of the top videographers in the world. What we’d like to focus on here is that your local videographer will have the ability to take your brand and capture it in a way that will resonate with your target audience and drive your sales.
Many consider that a professional videographer’s job is to simply point the camera and hit record. There is far more to it. They bring technical expertise, industry knowledge, a creative vision, and knowledge of the local area and its iconic locations.
Here’s a quick summary of why it’s best to consider bringing in a local professional to create your video content:
If you’ve never hired videographers before and have no idea of what to look out for, here are a few tips to help you choose the right one.
If you’re looking for a Chicago videographer who has helped hundreds of brands tell their story through video content and increase their sales, Michael Group Productions may be your perfect partner.
When it comes to professional video production in Chicago, Michael Group Productions is considered one of the top choices for brands that want to enhance their marketing strategy with high-quality video content.
We are a full-service multimedia and video production company that has operated in the Chicago area for over three decades. From timeline development, pitching, research, budgeting, development, booking, field production, writing, and editing, our professional team offers the full package and will take care of everything. We’ve worked with both local and international brands to create content that comes to life and tells the right story.
We work closely with marketing teams to understand exactly what they are looking to achieve and what their expectations are. We then bring our experience and unique skill set to create video content that is focused on creating engagement and driving sales in your local area.
While we may have worked on brands like Starbucks, Jim Beam, and Animal Planet, we’ve mostly worked with local Chicago businesses, both big and small. We bring unique insights into the city’s diverse culture, iconic locations, and vibrant aesthetics to enhance storytelling. Whether you need a corporate video in Chicago, a promotional campaign, or event coverage, Michael Group Productions delivers high-quality, visually striking, and engaging content.
If you’re interested in working with our team of Chicago Videographers, simply send us your details and we’ll get back to you within 24 hours.
