Social Media, especially YouTube, has taken the world by storm and like it or not, it’s here to stay. Using YouTube to your advantage can have a huge positive spin off for your company but not done professionally can end up doing more harm than good. Let’s have a closer look at the ins and outs of YouTube video production.
You can say what you want to say or you can show what you want to say. Most people if asked, prefer to watch a product video rather than listen to an audio recording or read an article. YouTube is an American video sharing website created in 2005 by three former PayPal employees Chad Hurley, Steve Chen, and Jowed Karim. Bought by Google in November 2006, it now operates as a Google subsidiary.
YouTube allows users to upload, view, share, rate, report, comment on videos as well as subscribe to other users and add to your favorites.
Available content includes among others, video clips, TV show clips, music videos, movie trailers, live streams and educational videos. Most content is uploaded by individuals but program media corporations such as CBS and BBC also offer some of their material. Unregistered users can only watch on site but registered users can upload an unlimited number of and can also comment on, videos.
In February 2017, 400 hours of content was added every minute and one billion hours of content was watched every day. Alexa Internet, a web traffic analysis company, ranked YouTube the second most popular site in the world.
Whether you are starting up a new company or your business has been passed down from generation to generation, YouTube gives you the platform to entertain, educate or inform the public who would not want to merely watch a commercial. If your company sells cooking utensils for instance, cooking tutorial videos could refer customers back to your website and enhance your company image without being overly promotional.
Interesting videos uploaded at regular intervals, will assist in building an audience that show up automatically.
The feature that allows viewers to comment and share their experiences with your brand, keeps you authentic and assists in your engaging with the community. The setting that only allows comments to be displayed once you have approved them, ensures that you can delete any inappropriate comments.
If you have a lot of time, patience and a good video camera, you could possibly produce a good enough video that could represent your brand. Why though, would you settle for good enough when hiring a professional video production company that can work within your budget, could produce a great result? DIY video production takes a lot longer than you think and all the hidden, unbudgeted costs, can make it a very costly exercise. Professional video production companies come with all the advantages listed below:
A video is a direct reflection of your brand. A poor-quality DIY video will tarnish your brand and not only chase customers away but will cost you a lot in damage control to repair your demolished image. Do you want the frustrations of a time-consuming DIY project that not only misses your vision but screams boring and unprofessional? Why not let the video production experts do what they are trained to do and showcase your brand to your target audience on YouTube in the professional way it deserves? Don’t delay. Hire the professionals to do what they do best and put the 200 – 400 hours it takes to produce a 30 – 90 second DIY video, to better use.
