Are you planning a TV commercial to promote a new product or advertise your services? Does your marketing strategy include a TV commercial to boost your brand recognition and persuade the audience to take action? Hiring professional TV commercial video production services is an essential step to achieving these goals.
At The Michael Group, we offer a range of TV commercial services, from narrative conception to final distribution. Our team is experienced in working with various brands, from large companies to small startups. We have the skills to deliver your message on point.
What Can You Achieve With The Michael Group?
Television has the power to meet millions of people, influence their purchasing decisions, and shape their consumer behavior. Here’s what you can expect when investing in TV commercial video production services with The Michael Group.
What Does The Michael Group Offer?
Our professional team ensures high-quality, polished content that effectively communicates your message. We work with you from the start of the project to the end, ensuring that our work aligns with your marketing goals.
Concept Development
The idea is born before the final TV commercial can make waves with the audience. Concept development involves brainstorming and refining ideas, creating a narrative to meet your marketing goals, and communicating the main message.
Concept development involves several steps, including scriptwriting, storyboarding, and defining the emotional tone of the commercial. Ironing out these details lays a solid foundation for a compelling commercial.
Dedicating time and energy to concept development ensures the final commercial is persuasive and successful. Our writing and scripting team have their pens poised and their minds sharpened to help formulate the perfect pitch.
Pre-Production
Success begins with a well-laid plan — and that’s where our trusty pre-production services step in. Once the concept has been fleshed out, the pre-production team develops a graphic package, plans the shoot, and allocates resources.
We offer a range of pre-production services that can be bundled into our TV commercial offerings, from consulting and budgeting to location scouting and archive rights and licensing. We handle all of the preparation and administration so that you can focus on your business.
Meticulous planning streamlines the production process and enhances the overall production while ensuring the team is well-equipped to handle any potential challenges.
Production
The production phase of TV commercials brings the creative vision to life by capturing the footage, directing the actors, and ensuring that the sets are perfectly curated. Lighting, camera work, and sound equipment are crucial in production. With The Michael Group, you can trust that our equipment is top-of-the-range, reflected in the final product.
Ideas are transformed into tangible content during production, and the planning phase bears fruit. It’s essential that the production phase is executed with precision and that you have a quality team behind you to engage viewers and drive the desired action.
Our production team is familiar with how TV audiences engage with content, and we ensure that the project aligns with this behavior.
Post-Production
Post-production transforms the raw footage into a polished final product ready for TV audiences. By carefully editing the footage, our post-production team ensures that all shots are perfectly timed and in sequence.
During post-production, special effects and sound design, including music and voiceovers, are incorporated, and any necessary color grading is completed. We even offer animation and graphics for TV commercials designed to include these styles.
As with every other production phase, our team communicates closely with the client to ensure that the project meets the desired goals.
Final Delivery
Maintaining quality across platforms is essential, and our team offers invaluable service for the final delivery of your TV commercial.
A TV commercial is only effective when distributed to the proper channels and appears in front of the right audience. Our team will export the completed commercial in the necessary format and help distribute the content to the correct platforms and achieve the desired results.
We ensure that the content meets the necessary technical specifications, such as resolution and file format, to meet the platform’s needs and ensure a seamless viewing experience.
Investing In TV Commercials
Technology has evolved, and so has consumer viewing behavior. Fortunately for your business, our team at The Michael Group keeps its finger on the pulse of various trends and developments, ensuring that our TV commercial services are relevant and effective.
We help create targeted and compelling TV commercial videos that can be integrated into various digital platforms. With shorter attention spans and the rise of on-demand viewing, we have refined the art of creating high-impact commercials for your brand to offer the following benefits:
- Wide reach and broad exposure
- Enhanced brand recognition and credibility
- Targeted advertising through strategic TV commercial planning
- Build a solid emotional connection with the audience
- Boost sales and conversions
- Option for scalability to various digital platforms
TV Commercial Video Production Services In Chicago
We have a team of award-winning writers, directors, graphic artists, and producers ready to bring your project to life. Each team member is hand-selected to fit our client’s specific needs, leading to a customized production that will separate you from the competition.
Contact us today to start a project with The Michael Group. We can’t wait to start brainstorming your next TV commercial video!