Branding and marketing use a number of techniques to strengthen the brand of a business. Storytelling allows your clients feel connected to the company on a more personal level. Branding videos have been used as an effective means of storytelling as they can be very effective if done correctly. Read more to find out how you can captivate your audience and attract more clients with these storytelling techniques.
Video Pre-production preparation is vital for success. The first step should be about understanding your audience. Make yourself familiar with their interests and what it is they’re looking for. Once you know their interests and wants, you should put these into categories. This will prevent the content of your branding video from being too general and broad. This will make it difficult for your audience to relate to the content.
It is important to know what you want to achieve with your branding videos. This will influence the way you go about creating the content. Your aim could be to create awareness, ensure loyalty, buying of product or service, or consideration of product or service.
It is important to be specific in your storytelling. You should focus on a specific moment or experience. These moments or experiences should be ones that you think the audience has likely experienced too. This will prompt their own memory of that experience. It will make them feel more connected to the brand. The moment you choose should evoke some emotion from your audience. Evoking emotion will make your brand more memorable. Your audience is more likely to return if your branding videos made an impact on them.
You will draw the attention of the audience if you make your videos as authentic as possible. This authenticity will ensure loyalty from your clients and it will make your brand more relatable. Don’t try to make the brand something it is not as this will drive the audience away. The audience appreciates sincerity and is more likely to return if they feel that the brand is honest and trustworthy.
Be aware of the different platforms that are available to you and your brand. All these different platforms serve different purposes. Some are more interactive than others and is a direct link to your audience and clients. Some platforms are focused more on loyalty and exclusivity. Be aware of the different platforms and purposes they serve to make your branding videos as powerful and effective as possible.
Imagery is the most important aspect of branding videos. They are what will either captivate the audience or leave them uninterested. Make sure your videos are of a high quality to show your audience that you take pride in your work and your brand. It shows dedication and effort. The video should look professional which will make your audience trust you. Pay attention to editing, lighting, and sound during video production as these things will either make or break your branding video.
