If you have ever seen a bad interview with the media – a fumbling spokesperson, someone who is thrown off-balance by a reporter’s tricky question, badly presented speech – you will be able to imagine the damage and embarrassment it can cause a business or organization. Good public relation skills do not always come easily to spokespeople or people who often engage with the media, and even if the spokesperson has excellent knowledge of their subject, the way in which the information is shared can make or break how it is received by the public. These sorts of skills are vital, and with sufficient preparation, training and practice, anyone can gain the confidence to perform a good interview. Media training courses are an invaluable asset for you and your profession. By partaking in a media training course, you will equip yourself with a variety of skills to engage coherently and professionally in interviews or interactions with members of the media. Communication is a learnt skill, and once mastered will serve you a lifetime.
A media training course is a workshop or program that will teach participants to engage coherently and persuasively with the media in all situations. Trainers will know exactly what reporters are looking for in interviews and will provide you with ‘tricks and tips of the trade’ to make you a master of any form of interaction with media personnel.
