Video is an essential tool for any business, whether for advertising or internal communication. Creating content that accurately and professionally reflects your brand and values is critical. That’s why finding the right Chicago video production company to work with is important. While this process may seem overwhelming, it becomes manageable when you clearly understand your needs, budget, and expectations, and can build a strong relationship with the production company you want to work with.
Let’s explore these steps in more detail.
The first step in selecting a video production company is determining what services you require. Different projects have different demands – corporate messaging is different from commercial advertising, and each will need its own tone, brand identity, company culture, and quality. Whether you need straightforward color correction and sound engineering or a full-scale production from pre to post, it’s important to be clear about your expectations. Additionally, consider how much involvement you want to have in the process. Do you prefer a company that takes complete control or one that encourages collaboration? Understanding your needs is essential for finding the right video production partner in Chicago’s competitive production landscape.
Budgeting is a key factor when choosing a video production company. While companies can offer insight into how far your budget will stretch, it’s important to remain realistic about what you can spend. More experienced video production companies will provide you with a more accurate budget because they understand the true costs involved. Be cautious of companies that seem to offer lower costs upfront; if the final product doesn’t meet your standards or requires multiple revisions, the overall cost could end up higher than expected.
Vetting potential video production companies is a critical part of the selection process. You will need to research which companies have the skills and resources your project needs, but also if they can capture your vision correctly. Look at their portfolio, read client testimonials, and evaluate their values and brand identity.
Check their Google reviews to see how they respond to both positive feedback and customer complaints. Pay special attention to patterns in feedback – consistent praise or recurring issues can give you insight into what to expect.
Most production firms should have a portfolio of their previous work on their website. Review their portfolio so assess whether their work aligns with your vision, and ensure the quality of their projects matches your expectations. If you cannot find a portfolio on their website, you can contact them and ask them to send you some examples of their work and be sure to verify that the work is genuinely theirs.
Once you’ve defined your needs, established your budget, and done your research on potential video production companies, it’s time to meet with them. This step is important for building a working relationship, understanding their processes, and establishing timelines on how long your project may take.
It is worth noting that larger production companies may have access to more resources and talent, but smaller companies might offer more personalized service. The goal is to find a company that aligns with your goals and can deliver the quality you need within your financial constraints. A good working relationship will ensure that your project runs smoothly and that the final product is something you’re proud to share.
While selecting the right Chicago video production company can seem daunting, taking it step by step with clear and realistic goals makes the process much easier.
The Michael Group, with nearly two decades of experience, has worked with clients ranging from multinational chains like Starbucks to small family-owned businesses. No project is too big or too small.
If you’re looking for a video production company to handle your next business video, explore our video production services covering every step of the production process from from pre to post-production.
Get in touch with us today to start your next project with us and let us bring your vision to life, frame by frame.
