Video is all around us. From the TV, to our phones and laptops, to big billboards, video has become the new standard for advertising. Corporate videos are no longer considered a luxury reserved for select wealthy corporations. Corporate videos are now far more accessible. But what types of corporate videos are there? And which type of video should you use? Here are 10 types of corporate videos for you to choose from.
These videos are great if you want to introduce your company to consumers and potential stakeholders. It’s a short video that gives a broad overview of the company and the services or products that are on offer. It may include information about your company’s purpose, some company history, or even a message from the CEO. These types of corporate videos are aimed at helping people to understand and engage with your company.
This type of video is about getting more specific with regard to a particular product or service. These can often be showcased online as specific audiences can be targeted effectively. However, these videos can also work well on television broadcasting platforms. Promotional corporate videos help to promote brand recognition and brand familiarity. New product launches are also a great idea to create consumer awareness.
Industrial Videos are aimed at people within a specific industry. Designed to be informative about products or services, these videos for a variety of different means. Whether for business to business marketing, fundraising, or investor involvement, these videos are often used at trade shows.
These videos are short and often emotive which encourages the viewer to share the video. What’s important here, is to highlight the brand more than the product or service that’s being offered. This can be done by linking your company to specific events or news headlines to catch the viewers’ attention. Social media videos are focused on niche specific groups of consumers which is accomplished through online algorithms. This makes it a very effective marketing tool.
Brand awareness is key if you want your business to succeed and we at The Michael Group believe ‘Your brand is your identity’. Branding videos need strong visual themes as well as consistency in color, fonts, and design if they are to succeed. Increased brand awareness helps to increase customer loyalty. This way you will be sure to have a reliable and growing customer base.
What better than to feature someone who has already used your product or service. This goes a long way to connect with potential consumers. These videos play on the elements of trust and familiarity. Celebrity testimonials also go a long way to increase the desirability of the product of service. As a full-service media production company, we at The Michael group are able to cater for corporate testimonial videos.
This is a great way to entice potential applicants. Here it’s about documenting your company’s culture which will give applicant’s insight and information about how your company operates and interacts. Recruitment videos can also give the impression that your company is being run successfully, hence the need for more recruits.
These are about sharing information within the company or to clients. You can explain a company policy, help with new employee induction, or even reflect on a milestone. It’s also effective in explaining an upcoming project or initiative that your company is planning. Internal communication videos help to ensure that your employees, and clients, stay informed about important details regarding your company.
Conferences present valuable information to consumers about key issues. These may include elements such as industry trends, current challenges and how to overcome them, and also the future vision of your company. Conferences often require vast resources to make them successful and effective. Filming your conference can help to capture the main themes that were presented, and can also be a method to reveal extended content that wasn’t presented at the conference itself.
These videos are designed to showcase what your business is doing to help and give back into your community. This is an attractive aspect to many clients as it communicates a vision that’s bigger than just the business itself. Testimonial videos are a good option as they can document how people’s lives have changed as a result of your company’s help.
