March 29, 2019

Spice Up Your Training Videos With Narrative

The mention of a training video is generally met with sighs and resistance – but it doesn’t have to be that way. A poorly written, or…

March 22, 2019

The Art Of Commercial Video Production

The nature of commercials has changed drastically over the years. Gone are the days where the whole family sits together at the dinner table before moving…

March 15, 2019

Documentaries vs Journalism Video Production

The debate as to whether or not documentaries are a form of journalism has raged for a long time. There are obvious similarities between “traditional journalism”…

February 22, 2019

Has 8K Changed Video Production Forever?

As display technology constantly advances and resolution quality improves, video production companies have had to keep up with the times. Consumers are no longer interested in…

February 15, 2019

The History Of Video Stabilization

Since the first film-based movie camera was invented in the late 19th century, amateur and professional filmmakers have searched for the best way to stabilize their…

February 08, 2019

Generate Brand Emotion With Marketing Video Production

It’s a well-known fact that video is the most effective way to leave viewers with a lasting impression of a brand. But what is it that…

January 25, 2019

Why Your Production Needs A Prop Master

A prop master, formally known as a Property Master, is responsible for the procurement, production, maintenance and inventory of all props that are used within the…

January 18, 2019

Media Training For Dealing With Negative Press

A time may come where your business could face some negative media attention, may it be after an interview or a recently released article. However, in…

January 11, 2019

Why A Video Production Company Must Know The Latest Trends

The age of technology has ushered in a new era for the video production process. So many changes have taken place with huge developments in 4K…

December 28, 2018

The Role Of A Set Designer

The video production process can be challenging one as it requires many people to work together to bring about a single vision. The production team consists…

December 21, 2018

Keep Shoot Day Scheduling A Breeze With Directing Services

Shooting a film, whether it’s a big feature film or a short YouTube video, takes a lot of admin and scheduling abilities. At The Michael Group,…

December 14, 2018

The Art Of Writing Conversational Scripts

Many people assume that writing a conversational script is simple task. In everyday life, conversations flow naturally as people engage in the age-old tradition of communication,…