Perfect Your Pitch

Video Production in Chicago: The Perfect Pitch

Regardless of the magic we see in every day television or film, it doesn’t just happen. There is no Genie that can snap his fingers and make it happen, but there is a talented and dedicated team behind the scenes can help you create something magical. There are numerous steps to video production, which include, but are not limited to: Pre-production, production, and post production. However, when it comes to the production of your idea it is always important to perfect your pitch.

It is not easy to work in production and putting together the necessary documentation such as pitches and proposals is a crucial part of it, one that shouldn’t be overlooked. Essentially, when you’re pitching an idea to a producer you’re attempting to sell your idea to them. When it comes to video production in Chicago, you will need a little bit more than a quick 60 second overview of your pitch with an estimated price quotation attached. It has to be believable and make the producer want to buy into it. If they don’t buy into it – it won’t be produced. In order to help you develop the perfect pitch you need to take note of the following.

A few important tips to remember when it comes to pitching:

• Do your research. Your pitch can’t be perfect if you don’t understand your clients needs and wants.
  If you don’t understand who and what you’re pitching for then you’re pitching at a disadvantage.
• Highlight your unique capabilities and why you specifically are capable of bringing more to the table. You could show past works and shoots as reference examples.
• Show that you care about your proposal and prove that it could have real life application as well.
  People like what is relevant to them, but do not go on a tangent that will take the focus off of your proposal, even if you think it is relevant to the pitch.
• Don’t over complicate it.
  The more complicated an idea is; the more tedious a producer will believe it to be.
• Create a detailed and understandable proposal, but keep it short and sweet.
  Stick to the bare basics which include: title, basic introduction, your resume, a timeline as well as projected costs.
• As cliché as it seems, have a call to action. When keeping your proposal short and sweet, leave the producer wanting just a little bit more. Enough to have them coming back to you to find out more.

Most importantly:

• Be confident and believe in your pitch. If you don’t believe in it, why should anyone else?

At the end of the day, you want what is not only best for you but for your proposal as well. The Michael Group can help you ensure that you’re not only “pitch perfect” but also help you see your proposal through to its actualization. We offer a diverse range of services to help you tell your story the way you want to.