Video production has become a massive industry. YouTube alone now features over one billion hours of watched content every day. The world of video production is evolving rapidly, with an ever-changing audience. Keeping up with the latest trends will help ensure that your video content reaches your target audience. In this article, we reveal the latest trends in video production for 2025.
Artificial Intelligence offers a new level of automation in video editing. By utilizing advanced algorithms and machine learning, AI offers several new developments, including:
Video footage can now be automatically analyzed, and repetitive tasks can be handled quickly. This means that video producers can save time and effort when it comes to their post-production services. AI can also enhance your video quality by making precise adjustments that the human eye may miss.
AI algorithms can create personalized video content based on analyzing viewer data. This is beneficial to target your required audience with gripping content.
It’s important to note that although AI offers some useful benefits, it can’t replace the professionalism of professional video production services. Experienced film producers will also carry the experience, skill, and creative objectivity that are required for engaging video content.
Augmented reality (AR) can take video production to a whole new level. By combining the beauty of video with the magic of a real-life experience, AR is set to play a considerable role in cinema going forward.
These enable producers to create realism in their environments without the reliance on physical sets. Digital backgrounds reduce the cost and time taken in set production.
AR allows filmmakers to scout locations virtually. They’re also able to overlay digital elements onto locations to see how they will all fit in.
AR enables real-time CGI integration for live shots. Producers can see how digital elements will appear, lightening the load on post-production.
Research has shown that attention spans are dropping, which makes short-form content more appealing. Currently, approximately 90% of all internet is focused on short films. This reveals a growing trend towards engaging, quick content. Finding the right Chicago video production company that understands the short video market will help increase your reach. Here are the latest short-form trends.
Platforms such as Instagram and TikTok are shaping the way people view video content. With reels becoming increasingly popular, video producers will need to continue to adapt to this trend. With the majority of video content consumed on mobile devices, there is a growing utilization of vertical video format. Optimizing your content for vertical viewing will help garner increased viewing traffic.
Short-form video content requires what is known as fast-cutting editing. This is the process of cutting several shots in quick succession. Fast cutting helps to retain the viewer’s attention for longer with quick cut storytelling. Getting fast cutting right should always be entrusted to a Chicago video production company.
These allow viewers to buy products directly from a short video. Customers are able to see products being used or worn in real-time video, with the ability to add them to their cart instantly. Unboxing and review videos are helping to shape the way that consumers are shopping.
Live-streaming brings real-time action onto the viewer’s screen. With more live-streaming platforms available, live-streaming is becoming more accessible. It offers a faster turnaround time with authentic, real-time viewer interaction. Interactions can include polls, real-time chat, and Q & A Sessions.
Social media influencers are becoming increasingly dominant in the use of media. Younger people are participating more in online reviewing, trends, and challenges, all in the hope of going viral. Influencers who rise to fame engage in paid partnerships and sponsorships to help promote products. Finding a connected Chicago video production company could mean that you find the right influencer to take your project forward.
The majority of videos are watched without audio. With many people relying on public transport, and viewing content with people around, they are doing so without audio. With others experiencing hearing difficulties, it’s best to avoid the risk of your video being skipped. Videos with captions will therefore be accessible to a wider range of people. In many videos, subtitles are becoming more of a norm than the exception.
The rise of sustainable practice throughout the world is also apparent within filmmaking. Producers are giving increasingly more attention to how they can reduce energy consumption and utilize sustainable materials. Ethical considerations such as fair labor practices and diversity are also being increasingly adopted. Be sure to ask your video production company about the sustainable practices they’re incorporating.
At The Michael Group, we incorporate the latest video production trends to offer you the best in video production. As a full-service multimedia and video production company, we offer a wide range of media production services, including:
We cover all private and corporate video production, including TV commercials and series. Our diverse clientele includes the likes of Starbucks, BBC, Burger King, and NBC, to name a few. You can trust The Michael Group to bring your vision to life. Contact our team today to get started on your next video project!
